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300 Pennant Park
Twchq.jpg
Aerial view of The Weather Channel headquarters
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Alternative namesPennant Rise
The Weather Channel Headquarters
General information
LocationAtlanta, Georgia, United States
Address300 Interstate North Pkwy SE
Atlanta, GA 30339
Town or cityMarietta
CountryUnited States
Coordinates33°53′37″N 84°27′37″W / 33.89361°N 84.46028°W / 33.89361; -84.46028
Current tenantsThe Weather Channel (owner until 2020)
Completed1968
OwnerThe Weather Channel (1996-2020)
Pennant Park (2020-present)
Technical details
Floor count8
Floor area179,439 sq ft
(16670.43 m²)
Other information
Parking700 surface parking spaces
Website
www.pennantparkatl.com

The headquarters of The Weather Channel television network are located at 300 Interstate North Parkway SE, Atlanta, Georgia. The network has been based out of its current space since 1996. The network was previously the owner of the building until it was sold to the developers of Pennant Park, an adjacent complex of office buildings, in 2020, making it one of a few tenants in the space. As a result of the sale, the building is currently officially known as 300 Pennant Park.

History

The building at 300 Interstate North Parkway that would later house The Weather Channel was completed in 1968.[1] Prior to its launch in 1982, The Weather Channel began operations at an office space located at 2840 Mt. Wilkinson Parkway, which was located less than 10 minutes away from the network's current location. However, in January 1996, talks among executives of The Weather Channel began with a goal of finding a new building to house the network, which resulted in the space at 300 Interstate North Parkway being chosen as the best option, as it met a requirement of 18-foot ceilings accommodating lighting and other equipment.[2] An $11.2 million deal to acquire the building would be closed in May 1996, and on October 15 of the same year, Landmark Communications officially purchased the building for The Weather Channel. Prior to the network's move into the new building, changes would be made to bring the facility up to code. The network would move into the space at the end of 1996 and began broadcasting from the new studios in early 1997.[3]

The space would be purchased by the developers of the adjacent office complex, Pennant Park, in 2020. The common spaces within the building were renovated sometime shortly after the acquisition.[4]

Studios

Current

  • Studio 1C (TWC en Español)
  • Studio 9 (Main)
  • Studio 14 (The Lab; formerly Global Forecast Center)

Former

  • Global Forecast Center (now The Lab)

Amenities

The Front TWC cafeteria sign.
Sign for The Front Cafe, the TWC headquarters cafeteria.

The building has its own cafeteria, which was weather-themed in line with the network and named The Front Cafe. It is currently unclear if the sale of the building resulted in the cafeteria being stripped of its theme.

References

  1. "300 Interstate N Pky SE, Atlanta, GA 30339 | LoopNet". LoopNet. Retrieved January 13, 2025.{{cite web}}: CS1 maint: url-status (link)
  2. Meltzer, Mark (March 10, 1997). "New studio a sunny deal for The Weather Channel".
  3. Meltzer, Mark (March 10, 1997). "New studio a sunny deal for The Weather Channel".
  4. "Pennant Park Atlanta | Work". Pennant Park. Retrieved January 13, 2024.{{cite web}}: CS1 maint: url-status (link)