The Weather Channel headquarters
| 300 Pennant Park | |
|---|---|
 Aerial view of The Weather Channel headquarters | |
| Alternative names | Pennant Rise The Weather Channel Headquarters |
| General information | |
| Location | Atlanta, Georgia, United States |
| Address | 300 Interstate North Pkwy SE Atlanta, GA 30339 |
| Town or city | Marietta |
| Country | United States |
| Coordinates | 33°53′37″N 84°27′37″W / 33.89361°N 84.46028°W |
| Current tenants | The Weather Channel (owner until 2020) |
| Completed | 1968 |
| Owner | The Weather Channel (1996-2020) Rubenstein Partners (2020-present) |
| Technical details | |
| Floor count | 8 |
| Floor area | 179,439 sq ft (16670.43 m²) |
| Other information | |
| Parking | 700 surface parking spaces |
| Website | |
| www | |
The headquarters of The Weather Channel television network are located at 300 Interstate North Parkway SE, Atlanta, Georgia. The network has been based out of its current space since 1996. The network was previously the owner of the building until it was sold to the developers of Pennant Park, an adjacent complex of office buildings, in 2020, making it one of a few tenants in the space. As a result of the sale, the building is currently officially known as 300 Pennant Park.
History
Pre-1996 developments
Prior to March 1, 1982, when The Weather Channel's operations began at 2840 Mt. Wilkinson Parkway, the channel was housed in a temporary office space that, according to Peter DiAngelo, was located around a quarter mile away from the later location.[1] This location and the later Mt. Wilkinson Parkway facility were located around less than 10 minutes away from the network's current location. No other details are known about the exact location of this space. This first office space featured folding chairs and tables, one terminal, a facsimile machine, and a laser printer. This was in addition to a basic "makeshift" television studio featuring a key wall, a camera and tripod, and a desk DiAngelo described as being "like something from the clearance section at Home Depot." The sign seen on the front window of the office space was a piece of cardboard.[1] This space remained the operation center for the channel while the channel's future headquarters facility was being built.[1]
March 1, 1982, marked the official beginning of operations of The Weather Channel at its new facility at 2840 Mt. Wilkinson Parkway.[1]
300 Interstate North Parkway (1996-present)
The building at 300 Interstate North Parkway that would later house The Weather Channel was completed in 1968.[2] In January 1996, talks among executives of The Weather Channel began with a goal of finding a new building to house the network, which resulted in the space at 300 Interstate North Parkway being chosen as the best option, as it met a requirement of 18-foot ceilings accommodating lighting and other equipment.[3] An $11.2 million deal to acquire the building would be closed in May 1996, and on October 15 of the same year, Landmark Communications officially purchased the building for The Weather Channel. Prior to the network's move into the new building, changes would be made to bring the facility up to code. The network would move into the space at the end of 1996 and began broadcasting from the new studios in early 1997.[4]
The space would be purchased by Rubenstein Partners, owners of the adjacent office complex, Pennant Park, in 2020. The common spaces within the building were renovated sometime shortly after the acquisition.[5] In April 2025, Pennant Park was purchased by Atlanta Braves Holdings, Inc., the parent company of the Atlanta Braves baseball team, for $93 million, but the purchase notably did not include 300 Interstate North Parkway.[6] This point may indicate that Rubenstein Partners still owns the building, although this is uncertain.
Studios
Current
- Studio 1C (Used occasionally by The Weather Channel LIVE, HBCU Go Sports, and for severe weather cut-ins; formerly TWC en Español and Weather Underground)[7][8]
- Studio 1D (Used for severe weather cut-ins; formerly TWC en Español)[9]
- Studio 9 (Main)
- Studio 14 (The Lab; formerly Global Forecast Center)
Former
- Global Forecast Center (now The Lab)
Amenities
The building has its own cafeteria, which was weather-themed in line with the network and named The Front Café. Around the time of the 2020 Rubenstein Partners purchase, the new owners advertised a baseball-themed dining option in the building, Café 755; it was otherwise unclear if this replaced The Front Café.[10]
References
- ↑ 1.0 1.1 1.2 1.3 D'Aleo, Joseph; Coleman, John (2018). Weather Channel Pioneers. CreateSpace Independent Publishing Platform. ISBN 978-1986184168.
- ↑ "300 Interstate N Pky SE, Atlanta, GA 30339 | LoopNet". LoopNet. Retrieved January 13, 2025.
{{cite web}}: CS1 maint: url-status (link) - ↑ Meltzer, Mark (March 10, 1997). "New studio a sunny deal for The Weather Channel".
- ↑ Meltzer, Mark (March 10, 1997). "New studio a sunny deal for The Weather Channel".
- ↑ "Pennant Park Atlanta | Work". Pennant Park. Retrieved January 13, 2024.
{{cite web}}: CS1 maint: url-status (link) - ↑ Peters, Andy (April 2, 2025). "Atlanta Braves expand office property holdings with deal near stadium". CoStar News. Retrieved April 16, 2025.
{{cite news}}: CS1 maint: url-status (link) - ↑ "A Tour The Weather Channel 3-17-24". YouTube. March 18, 2024. Retrieved April 16, 2025.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Post on LinkedIn". LinkedIn. Retrieved April 17, 2025.
{{cite web}}: CS1 maint: url-status (link) - ↑ "A Tour The Weather Channel 3-17-24". YouTube. March 18, 2024. Retrieved April 16, 2025.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Pennant Park - Dining". BuildingEngines. Retrieved April 16, 2025.
{{cite web}}: CS1 maint: url-status (link)